Text Advertising Can Lift Your Marketing Campaigns to New Heights

Text advertising

has been on the rise for years. The recession did slow it down somewhat though. But even with more dynamic mobile platforms like the iPhone and Android, which are also visually more pleasing to the user, text message advertising will continue to be a powerful marketing tool. As a matter of fact, mobile media marketing was up 62% last year and 82% the year before that according to eMarketer, a research firm.

For example, 4INFO, the biggest mobile marketing company at the moment, sends over 80 million text ads a month. People sign up to receive these messages voluntarily, so it can never be considered spam. Even huge companies like Yahoo use these services to provide their users with updates on the weather, celebrities, horoscopes and sport scores.

Text messaging between people, especially younger people, is becoming more popular every day. It has even become more popular than calling someone in person. It's a psychological thing I guess, people love to hear their phone beep, notifying they have a new message. It makes them feel popular and special.

No other media allow you to contact your target audience as quickly and directly as mobile phone marketing. People carry their mobiles with them 24/7, never turning them off. Some people even have more than one phone to make sure they are available at all times.

Whether you are an online or an offline business, if you want more direct interaction with your consumers sms advertising and mobile media marketing in general can help you achieve this.

Do you have text advertising plans? Then find out the tips and tricks that can make your SMS campaigns a major success at http://cellphonemarketingtips.com