1. What do you plan to advertise
e.g. an affiliate product, your own product, a course by e-mail, an eBook, etc.
You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions
Is the product related to your target audience
Is the product valuable
Does the seller offer a money back guarantee
Does the Web Site make you want to purchase the product yourself
Does the Web Sales Letter convert into Sales
2. Who is your target audience
The product you plan to promote in other ezines must be related to a certain niche target audience so do not make the mistake to think that everyone needs or wants what you promote.
e.g. if your product is related to dog lovers, do not advertise in ezines related to cat lovers because you would not make any sales.
3. Where to find the BEST ezine to advertise in
The BEST ezine to promote a product in is the one targeted to your audience.
The more specific your target audience and the ezine TOPIC, the more sales you could receive.
Also, the BEST ezine to advertise in is the one where the publisher has already built TRUST with his her subscribers and they purchase regularly from their recommendations.
4. What is your BUDGET
If you only afford 300 to spend on ezine advertising, you do not want to spend it all on one ezine. Try to invest your money wisely, step by step.
Have you seen a publisher claiming their ezine has 90,000 subscribers and they sell advertising for 25 50 or so
If these offers sound too good to be true, maybe it is
5. How many subscribers does the ezine have
Numbers do not count, the quality of the ezine CONTENT itself is what makes the difference if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.
The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.
6. Who wrote your Ad Copy
You know exactly the BEST ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it.
How to make your Ad Copy bring in GREAT results
write an eye catching headline or no one will read your WHOLE ad copy
use powerful action words in your headline ad copy like INSTANT, FREE, GET, CASH, UNLIMITED, TURN, BOOST, CREATE, etc.
write your ad copy to promote a FREE offer like a FREE course by e mail, a FREE ebook or a FREE sample of a product.
7. Do not want to track your Ad
Why not How will you know that the ezine you advertised in is profitable or not
Most advertisers do not track their ads. Just look in other ezines and you will see their regular Web Site link, no tracking URL available.
A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.
8. Do not want to use autoresponders in your Ad Copy
Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.
Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e mail. Use this course to educate them and build a relationship with them, gain their trust.
9. Want to play with SPAM
Do not do it if you are SMART. Search on your favorite search engine for spam laws email marketing and you will get a picture of what SPAM is and how you can protect yourself
Make sure you read about the CAN Spam law if you want to know how to legally send commercial emails.
Also, do not forget about the FTC laws on e mail marketing
10. What ads are BEST
If you want to sell something directly from your ad, try Solo Mailings one e mail sent to all subscribers with no other ads in competition
If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.
They are much cheaper than Solos and could bring POOR results.
If you invest in Solo Ads, make sure your ad copy is short and to the point, do not bore your prospect with long ad copy.
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